Who’s that knocking at my door?

or: How I learned to stop worrying
and love LinkedIn endorsements

For scientists looking to break out of academia, nothing is more mysterious than the concept of networking. Wanting to share some insights with my readers, I called up a friend who recently started an MBA program, now immersed in the culture of business. We agreed networking is a critical career skill for scientists, and he mentioned that LinkedIn is especially important in the business community. That’s great, I said – that’s one of the topics I want to write about. Then I gave him my detailed explanation of how people are using LinkedIn endorsements all wrong. Then he started laughing. At me.
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